WWE Raw on Netflix is probably being watched by about the same number of viewers as it was on cable
But confusion about the data is up
Estimated WWE Monday Night Raw U.S. viewership on Netflix
Total viewers (P2+), live+same-day
The methodology for this estimate is detailed at the bottom of this article.
Our estimates suggest that WWE Monday Night Raw’s U.S. viewership on Netflix is roughly in line with what it drew on the USA Network last year. In sports media and among analysts, though, there’s some confusion about just what Raw’s audience is and just what to compare it to.
Netflix’s acquisition of rights to WWE Raw since the new year has led to a range of interpretations about the show’s performance. Some view the audience as underwhelming given Netflix’s scale. Others see Raw performing well, purportedly far more views than it did on USA Network. Some of the confusion comes from mixing global and U.S. data, some of it comes from incorrectly assuming that viewership for the heavily-promoted premiere has been the norm for subsequent episodes.
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