Netflix releases viewing data for WWE PLEs, Smackdown, NXT
Royal Rumble 2025 had higher viewership than either individual day of WrestleMania 41
Coinciding with its second quarter earnings release on Thursday, Netflix published its biannual “What We Watched” report. It includes a spreadsheet which the streamer says “captures ~99% of all viewing in the first half of 2025” on its platform.
This means viewing data has been disclosed for many WWE programs for the first time. While Raw has made Netflix’s weekly “Tudum” global top 10 shows each week since its debut in January, other WWE content has seldom appeared in that weekly disclosure.
As the charts note, keep in mind the viewing window for this content was any time from January 1 to June 30, 2025. Most viewing of new WWE content is almost certainly happening live or within the first few days. But because the window of measurement here ends on June 30, some programs are clearly disadvantaged by not having more time to accumulate viewing. The June 30 episode of Raw, for example, Netflix reported in the Tudum weekly update, had 2.5 million global views. But at the end of the window that closed June 30 here, it only had 1.4 million views.
“Global views” here appears to be the same measurement that Netflix lists in the weekly Tudum rankings, which in Nielsen terms is most similar to the average number of households viewing the content on average across the entire duration of the program.
Remember that while Raw airs throughout the world on Netflix, all the other WWE content is not available on Netflix in the U.S., but is available on the platform throughout much of the rest of the globe. So unsurprisingly, given its wider global distribution on Netflix, Raw episodes are among the most-watched data points here.
All the new content that aired live on Netflix is listed in the bar chart below. Further below that is a table containing all of the WWE data I could find in the spreadsheet Netflix made available with more than 7,000 TV shows and more than 8,000 movies. This includes some archival titles like past PPV/PLEs.
View the full and interactive version of the table below
