Netflix clarification on Raw data, Vince McMahon investigation

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Netflix clarification on how Raw viewership is calculated | Exclusive

There’s been some to-be-expected wrestling TV viewership data controversy (my favorite type of controversy) about the numbers Netflix has listed in its “Tudum” top 10 rankings, for WWE Monday Night Raw, which so far have included each episode of the show since its move to streaming in January.

Netflix informed Wrestlenomics this week that the streamer has used the same methodology each week to determine the views data for Raw that we see in the Tudum rankings. Different methodologies have not been used for different episodes of Raw, Netflix told us.

According to a table Netflix shared with us (shown later in this article), live viewing for Raw is measured differently than delayed viewing for Raw because of different run times that a given episode of Raw has depending on when you watch it.

Netflix revealed data for the fifth episode of Raw on its platform this past week as part of its standard top 10 rankings release. So we now have data through the February 3 episode.

Questions have been raised about the methodology used to measure Raw because it’s become clear that the math doesn’t check out for Raw in the same way it does for other Netflix content in the rankings.

Let’s explain what I mean by that.