Estimating U.S. viewership for WWE Raw on Netflix, how it compares to Raw on USA | Wrestlenomics Report

WRESTLENOMICS REPORT (1/31/2025)

In this issue:

• Analysis: Estimating U.S. viewership for WWE Raw on Netflix, how it compares to Raw on USA

• WWE PLE and Raw announced for Paris

• The third-hour of Smackdown vs. prior third hour of Raw trends

• Peacock subscriber update

• TKO earnings coming up on Feb. 26

Analysis: Estimating U.S. viewership for WWE Raw on Netflix, how it compares to Raw on USA

Netflix’s top 10 TV shows rankings indicated the third episode of Raw on the platform drew 3 million views globally over the course of seven days from its airing.

This latest update continues to give us an idea of where Raw will settle, following its heavily-hyped premiere on January 6 that drew 5.9 million views by the same measure.

Based on what little data Netflix provides, it’s hard to get an idea of how many viewers are watching in the United States, so that we can compare that viewership to the history of Raw’s performance on the USA Network.

If we assume U.S. live+same-day household viewership has declined to exactly the same degree from the premiere as global seven-day viewership (49%), then U.S. live+same-day household viewership for episode 3 of Raw on Netflix would have averaged 1.32 million households, higher than its 2024 average (1.22 million) and its January 2024 average (1.29 million).