Data report: WWE Smackdown - Jan 30, 2026

See the notes in our last two data reports, on TNA Impact and AEW Collision for information on Nielsen’s methodology change that may explain the increase in viewership across wrestling programs beginning approximately January 26.

TV RATINGS

WWE Smackdown on USA Network
Fri, Jan. 30, 2026: 8:00 to 11:00 pm
1,260,000 viewers (P2+)
P18-49 rating: 0.29

Demographic information reported earlier by Programming Insider. Total viewership information sourced by Wrestlenomics.

P2+ comparisons:

• This episode vs. last week (943,000): +34%

• This episode vs. trailing four weeks (1,019,000): +24%

• Current 2026-Q1 P2+ average (1,067,000) vs. 2025-Q1 (1,532,000): -30%

• Current Jan 2026 P2+ average (1,067,000) vs. Jan 2025 (1,480,000): -28%

P18-49 comparisons:

• This episode vs. last week (0.22): +32%

• This episode vs. trailing four weeks (0.24): +21%

• Current 2026-Q1 P18-49 average (0.25) vs. 2025-Q1 (0.46): -46%

• Current Jan 2026 P18-49 average (0.25) vs. Jan 2025 (0.44): -43%

Viewer counts for this week’s episode with the difference versus the median of the last 4 non-preemption episodes in parentheses. Some viewer counts may be based on the national rating for that demo:

• P2+: 1260k (+29%)

• P18-49: 397k (+22%)

• F18-49: 154k (+32%)

• M18-49: 236k (-4%)

• Non-P18-49: 863k (+30%)

Beginning from September 26, 2025 and forward, TV ratings data is measured with the new “Big Data + Panel” methodology. Data before that date was measured with the “panel-only” methodology. This change makes it difficult to compare data from the two different ways of measuring television viewership. More details on the change can be found in Nielsen’s press release here and our article here.

Wrestlenomics is not affiliated with or licensed by Nielsen.